Updated 02:52: iPhone X launches on November 3rd at $ 999.
Updated 02:21: iPhone X is coming with an OLED Super Retina Display.
Updated 01:58: iPhone 8 is here!
Updated 01:43: Apple TV 4K announced.
Updated 01:29: Apple Watch Series 3 has a built-in cellular radio.
Updated 12:58: The event has started with a montage! Check the live blog below for the latest news.
As summer comes to an end, Apple begins ramping up the production of its newest products. Today at 1PM ET (10AM PT), Apple will be holding a special event at the brand new Steve Jobs Theater in Cupertino.
While Apple has been fairly subdued lately, we’re expecting this to be a substantial showing. There have been many leaks about new iPhones recently, this is the first major event in the new auditorium, and this will mark the beginning of the iPhone’s second decade. If there’s a time and place for Tim Cook and crew to blow the doors off, this is it.
Apple will be streaming the whole event live on its website, but if streaming video is too much for your connection, or you’d simply like a running text and image log of today’s event, we’ll be updating this live blog regularly throughout the presentation. Join us!
02:55: That’s a wrap! Lots of new gear, but no VR announcement. Seems like they’re all-in on AR instead.
02:54: Tim is wrapping up.
02:51: New iPhone X ad.
02:50: 64GB and 256GB models. Starting at $ 999. Ships November 3rd.
02:46: Jony Ive video now.
02:45: Apple is working on a device called “AirPower” to allow one wireless charging mat for the phone, watch, and earbuds. Apple wants to integrate their improvements into the Qi standard. AirPower launches in 2018.
02:42: Portrait mode works on the front-facing camera now as well on the iPhone X.
02:41: Portrait lighting does look great.
02:39: Discussing the cameras on the iPhone X.
02:38: Talking feces. Cooooool.
02:36: SnapChat demo.
02:34: The top of the iPhone X looks kinda unsightly. Doesn’t look clean and Apple-like.
02:33: Womp womp. The Face ID unlock failed in the demo.
02:32: Animojis let you do performance capture on select Emojis.
02:30: Apple claims that Face ID is orders of magnitude more secure than Touch ID. Warns against evil twins.
02:28: Beard, hats, and hair cuts won’t inhibit it.
02:25: No Touch ID. Uses “Face ID” instead with a “TrueDepth” system to let you unlock your phone in the dark. Also keeps pictures of your face from accidentally unlocking your phone.
02:23: Now home button. Swipe from the bottom to get into your display. Side button lets you trigger Siri.
02:19: iPhone X
02:15: Uses the Qi open standard for wireless charging. Good on Apple for not making it proprietary.
02:14: Wireless charging with the new models.
02:12: Spacial audio is cooler than it sounds. It’s actually really important for immersion.
02:10: Demoing new AR games.
02:09: Surely this is inspired by Pokemon Go’s success.
02:08: Focusing on augmented reality. Interesting.
02:05: The iPhone 8 Plus will benefit from the image processor and machine learning to tweak lighting in portrait mode.
02:02: New A11 Bionic chip sounds pretty rad. And a better camera is always welcome.
01:59: So far, no crazy display announcement. Maybe a fake out. Maybe the rumors were wrong.
01:58: iPhone 8 and 8 Plus. So far, only two models – not three as rumors had it. Glass on front and back.
01:55: Tim is reflecting on the history of the iPhone.
01:55: iPhone time!
01:54: Apple TV 4K starts at $ 179, and ships on September 22nd.
01:53: Sky is exclusive to Apple TV, iPad, and iPhone.
01:52: Supports up to eight players online.
01:51: New game called Sky. Looks a lot like Thatgamecompany’s previous work. Can be controlled with the Siri Remote.
01:50: Jenova Chen from Thatgamecompany is on stage! Rad!
01:48: Adding more local content providers around the world. Live sports too!
01:47: 4K iTunes videos won’t cost more. HD versions get free upgrades. Netflix and Amazon Video will support 4K and HDR on the Apple TV.
01:46: A10X chip has 2X CPU performance. 4X GPU performance.
01:44: Of course, none of the visuals play here on the internet on boring old screens.
01:43: Supports 4K output with HDR10 and DolbyVision.
01:42: Apple TV 4K!
01:41: Apple TV!
01:39: If you want the new Apple Watch with cellular, it’ll cost you about 400 bucks. Available September 22nd.
01:36: New bands.
01:33: Even with all the extra internals, it’s basically the same size as the previous Apple Watch.
01:32: New radios are 50% more efficient. Built-in “electronic sim.”
01:31: New dual-core processor that’s 70% faster. As such, Siri can talk now.
01:28: WatchOS 4 ship September 19th.
01:26: The Apple Heart Study is working with Stanford Medicine to study rhythm disorders.
01:26: The watch will now notify you of unexpected spikes in heart rate.
01:24: WatchOS 4. The heart rate monitor seems to be a big focus. New app, and your heart rate will show on the watch face.
01:21: Apple Watch video about exercise and/or inspiration.
01:20: 50% year over year growth for the Apple Watch. Now the #1 watch in the world.
01:19: Tim is back. Apple Watch is first.
01:18: Showing off the new Chicago store.
01:16: They’re expanding this “town square” concept to more locations. This is very weird.
01:15: Shout out to RZA!
01:13: Now she’s discussing all of the non-store functions of the largest Apple stores. They really want people to hang out and not buy anything, it seems.
01:11: Retail update now.
01:09: Talking about the new Apple Park – and the theater in specific. Powered by renewable energy.
01:07: Talking about the recent natural disasters. Talking about Apple’s donations, and encourages everyone to donate to relief.
01:03: Tim Cook on stage. Talking about Steve Jobs and the new theater.
01:02: Hearing a Steve Jobs voice over.
12:58: Montage time!
12:48: The event is starting soon. What’s everyone hoping to see?
Original Post Follows Below
Unsurprisingly, most of the scuttlebutt has focused on the next iPhone. Whether you want to call it the iPhone 8, iPhone X, or the Anniversary Edition, the top-of-the-line model will supposedly cost at least a grand. And since the consensus believes the screen will take up nearly all of the front of the phone, it’s not clear where a fingerprint sensor would be hiding.
Beyond the hyper-expensive version, the rumor mill also thinks two 7s-like models will be on the way as affordable spec bumps to the existing hardware. There’s been some reporting about how the high-end model is supply constrained, so even hardcore iPhone enthusiasts might be stuck with these mid-tier options.
Not to rain on anyone’s parade, but it’s worth mentioning that even widely believed rumors can be entirely wrong. The teardrop iPhone theory enjoyed significant popularity, but nothing ever came of it. Similarly, it’s possible that Apple delivers a standard iPhone 7s update today with no sign of some fancy $ 1K iteration. That doesn’t seem particularly likely, but we wouldn’t bet any money regardless.
As for other hardware, we wouldn’t be shocked to see revisions of the iPad Mini or Apple TV pop up – they’re getting long in the tooth. The Apple Watch could use a refresh as well, but that might just be big enough to have a dedicated event next month. New Macs are always a nice bonus, but we’d be surprised to see anything more than some small spec bumps. After all, anything announced today will be eclipsed by the iPhone news. Still, we’d like to be proven wrong.
iOS 11 and macOS High Sierra are both shipping soon, so we’ll likely get a recap of the presentations we saw back at WWDC. There was a lot of discussion about using a new version of Metal to facilitate virtual reality on Macs, and we’d be thrilled to hear more about the logistics. And as for iOS, will we be getting a Daydream-like device for iPhones? We’ll keep our fingers crossed.